Brand activation refers to the process of driving consumer awareness and engagement with a brand in order to increase its presence and influence in the market. This can include a range of marketing tactics such as events, promotions, sponsorships, and partnerships that are designed to create a memorable and positive association with the brand in the minds of consumers. Ultimately, brand activation is all about fostering a strong and lasting connection between a brand and its target audience.

Twice a year the world's largest LAN gaming event spanning 72 hours takes place in Jönköping in the southern part of Sweden with over 25.000 visitors and pro-gamer participants.

My Role: Creative Lead and managing photoshoot of esport pro gamers Zeus and Olufmeister used on the event booth panels. 

Booth designed and built by Arting.

My Role: Creative Lead. Art Direction, graphic design and managing photoshoot of esport pro gamer Olufmeister used on the event booth.